Evaluation of educational objectives in higher education: an experience to visualize achievements with Power BI

Abstract

The evaluation of Educational Objectives (EOs) not only measures the success of educational programs but also serves as a vital tool for continuous improvement, accountability, and educational relevance. In today's educational context, its importance is undeniable, as it allows institutions to adapt to changes, prepare students for future challenges, and ensure the quality and relevance of the education offered. However, the scientific literature shows a scarcity of documented case studies that guide this process. This article not only presents the results of this literature review but also reports an EO evaluation experience at an autonomous university in Mexico, using a Google form for data collection and a business intelligence tool designed in Power BI, which automatically transforms the collected data into meaningful and useful information through interactive visualizations and web-distributed dashboards. The evaluation results reflect the following: a) EO1: 94% of graduates have work experience, with significant representation in leadership roles across various economic sectors; b) EO2: 47% have pursued postgraduate studies and 84% have engaged in continuing education, exceeding the national average of graduates with postgraduate degrees; c) EO3: 16% have started their own businesses, indicating a high interest in entrepreneurship; and d) EO4: 67% have experience leading High-Performance Teams (HPT), 54% in teams with foreigners, and 22% have developed work experiences abroad. This work is expected to contribute to improving the quality and relevance of higher education, preparing students more effectively for the challenges of the 21st century. Additionally, this experience contributes to the advancement of knowledge in the field of educational evaluation, serving as a starting point for future research on this topic.